Queen Anne’s has state’s best digital campaign for tourism, travel

CENTREVILLE — Queen Anne’s County Economic and Tourism Development received the Best Digital Campaign Award at the Maryland Tourism & Travel Summit for its Crabs n’ Crushes campaign.

The award was presented at the MTTS awards banquet Nov. 9 in Owings Mills at the Marriott.

Entries were judged on the creative and unique use of digital media integrated with advertising creative and other campaign components.

The campaign ran from spring through the fall of 2023 and highlighted destinations in Queen Anne’s County that serve up crabs and orange crushes, a drink that originated in Maryland and is a signature summer drink of the region.

According to a news release, the award-winning campaign included the development of a website -– crabsncrushes.com — along with digital ad placements, a social media campaign, print advertising, interactive billboards, video, a branded trade show display, merchandise, postcards and giveaways.

“Queen Anne’s County is home to 414 miles of shoreline featuring a myriad of waterfront restaurants, marinas and dock bars where hot crabs and cold crushes are on the menu,” April Plummer, marketing and destination development specialist for Queen Anne’s County, said in the news release.

Plummer said the focus was on developing a campaign that “authentically captured a quintessential Chesapeake experience that visitors to our county will have.”

In addition to taking home the Best Digital Campaign Award, Queen Anne’s Economic and Tourism Development was named the Best Cooperative Partnership as part of the Chesapeake Country All American Road Byway Alliance.

“We are committed to promoting all that Queen Anne’s County has to offer as a tourism destination in creative and inspired ways,” Heather Tinelli, director of Queen Anne’s County Economic and Tourism Development, said in the news release.

She added, “Crabs n’ Crushes and the Chesapeake Country All American Road Byway are just two examples of our efforts to market our county as a leading destination, and we are honored to be recognized as the recipient of these awards.”

This year’s Maryland Travel and Tourism Summit was attended by more than 300 tourism professionals from around the state.

The event, sponsored and managed by the Maryland Tourism Coalition, offers professional development seminars, networking events and opportunities for individuals to learn from experts and industry leaders on how best to incorporate innovative strategies to benefit Maryland.


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